Anne Morrow

QR code workshop at Marriott Library
How To Make Your Smartphone Smarter: What You Should Know About QR Codes

The University of Utah Libraries have embraced QR (‘quick response’) codes as a means of delivering additional information to patrons via their mobile device. QR codes are two dimensional codes that can be scanned with a mobile device’s camera and a reader application to link to various resources such as a URL, application, or video. This presentation will introduce QR codes and explore how they can allow libraries to connect faculty, students and visitors to the information they want at the point of need. The libraries on campus are currently using them to link to Web sites, access digital learning objects, promote classes, and guide users to specific library locations. Participants will learn how to use and create their own QR Codes in class. Come learn about the next generation bar codes and see how they can be useful to you!

Instuctors:

* Anne Morrow, Digital Initiatives Librarian at Marriott Library
* Nancy Lombardo, Information Technology Librarian at Eccles Health Sciences Library

Date: Thursday, March 17, 2011

Time: 2 p.m. – 3 p.m.

Place: Marriott Library 1120

The workshop is free, but please register so the instructors know how many to expect. See you there!

On exhibition in the Special Collections Gallery until March 4, 2011:

Messenger of Thought: Treasures from the Rare Middle East Collections

“The pen is the ambassador of intelligence, the messenger of thought, and the interpreter for the mind”
– Islamic writer on calligraphy

If words are the essence of books, the materials used and the technologies developed to write those words are the building blocks of a captured culture. Verbal collaborates with visual, textual with textural, enhancing meaning and inviting intimacy between writer and reader. The arts of the book – papermaking and decorating, calligraphy, illumination, and binding are highly developed in Middle Eastern culture. From ancient times, the written word and the craft of Middle Eastern bookmakers has established law, recorded history and myth, inspired faith, stimulated intellectual exploration, and created bonds between east and west.

The Rare Books Division congratulates the Middle East Center and the Middle East Library on fifty years of supporting and continuing these bonds.

The QR Code implementation project is not quite two months old, but, statistics are showing some interesting early trends. Twelve codes have been generated so far, and not all of them at the same time (so a textbook case of assessment this post is not).

The QR codes generated were designed to explore their use in a wide variety of settings, they included library map, workshops schedule, events schedule, reference desk phone number, catalog search, course reserves, classroom schedule and library website.

I had assumed that the more frequently scanned codes would be the library map, course reserves, searching the catalog, however, this has not proven to be the case.

By far and away the largest number of scans so far have been for library events and the library’s main website.

I can see how it would be completely logical to quickly scan the code for the library website, bring it up on my mobile and navigate to any of the other areas on the go rather than scanning each of their codes.

As far as library events went, I was surprised to find it was a ‘heavy hitter’

– in fact, including library events was pretty much an afterthought made sensible by the need to fill up additional space on the QR code promotion poster.

But, perhaps this should not so easily surprise, maybe this is a signal of our visitors interest in an enhanced library experience? A moment of serendipity, if you will, of going off the beaten path and not knowing the end result.

Whereas most of our QR codes involve known actions (e.g. call the reference desk, search the catalog, find a room), the message we are receiving from the number of hits suggests that an element of the unknown is attractive.

We figure that library event posters should have QR codes themselves, but, is scanning a code that takes you to ‘more about the event advertised on this poster’ really the same thing? If the goal of a visitor is to experience a detour, then maybe that’s how we should be re-thinking use of QR codes.

Alan Rogers is Professor of Anthropology at the University of Utah, and holds an adjunct appointment in the department of Biology. Rogers’ research is notable for its breadth. To economists, he is known for his work on the evolutionary forces that underlie impatience and the interest rate. To demographers, he is known for his work on the evolution of menopause. To students of cultural evolution, he is known for showing the strange ways in which cultural and genetic evolution interact. But he is probably best known for his contributions to evolutionary genetics. In that field, he has used genetic data to study the demographic changes that accompanied the origin of modern humans. His new book, “The Evidence for Evolution,” will be published next spring by the University of Chicago Press.

Thursday, January 27, 2011
12 p.m. – 1 p.m.
Gould Auditorium, J. Willard Marriott Library (see map )

Free and open to the public

Kodachrome Mirage: The Vanishing Films of the Utah Cine Arts Club

The Friends of the Marriott Library are pleased to feature this lecture in their film series by film historian Molly Creel. Molly’s talk will provide a glimpse of Utah’s forgotten independent film community through the lens of local 16mm virtuoso O.L. “Brig” Tapp and a screening of his award winning 1950 film, “I Walked a Crooked Trail.”

Date: Wednesday, January 19, 2011
Time: 5 p.m. – 6 p.m.
Contact: Judy Jarrow
801-581-3421
Location: Gould Auditorium, Marriott Library(view map)
Parking: Visitor parking is available on the west side of the Marriott Library
Cost: Free and open to the public

The J. Willard Marriott Library and the University MUSE (My U Student Experience) project are offering three paid internships at the Marriott Library for Spring Semester 2011. Each Internship will be available for 12-15 weeks, through the end of the semester. Successful applicants will work 10 hours a week at a pay rate of $10.00 per hour. It may be possible to arrange for credit for the internships through your college.

The three available Internships are:

• Scholarly Communications Research
• External Relations
• Research & Learning Services/Special Collections

See link for more information about these internships

The Browsing Collection display for the month of November includes a new feature, using a QR code to connect visitors, via their mobile device, to the tagged list of books included in the display. This is the first of several QR code implementations we’re currently in the process of launching at Marriott Library.

What is a QR code? A QR code is a two-dimensional, or data matrix code designed to be decoded at high speed by mobile devices and smartphones. Generally, QR codes are embedded with a URL, but they can also be used for anything from pushing out phone numbers, text and contact information to delivering RSS feeds and Google Places/Maps to a mobile device. QR codes are read using a QR code reader that has been downloaded to the mobile device. QR code readers use your mobile device or smartphone camera to decode the QR code and open the URL or display the associated information. You can find a list of readers and supported readers by mobile device and smartphone manufacturer here. QR codes are easy to create and there are many generators available free of charge. Most generators offer a statistics feature making tracking the frequency of use very easy.

Marriott launched experiments with QR codes because of the ubiquity of use of mobile devices in the library and on campus at the University of Utah. We are interested in providing our faculty, students and visitors with quick and efficient access to the information they want in the format they want it in. Currently at Marriott Library we are using QR codes to connect patrons to the catalog, browse course reserves, view classroom schedules, check library hours, get directions and call the Knowledge Commons desk.

In the future, we will be using QR codes to connect the physical with the digital by placing QR codes next to the artwork in the library’s permanent art collection. When scanned, the code will route to the collection online where there will be additional information related to the work. This is an interesting opportunity to provide our patrons with an immersive experience and is expected to be fully in place by June 2011.

QR codes were created in 1994 by the Japanese corporation Denso-Wave to serve as an inventory tool. The technology was used as an inventory tool for several years until a few years ago when the availability and use of mobile devices with internet access exploded. This development led to a new lease on life for QR codes which began to get adopted by advertisers and merchandisers as a cheap and efficient way to promote goods and services. QR codes are widespread in Asia, Australia, Europe and the UK. While still relatively new to the US, the use of QR codes in libraries is anticipated to be an efficient and effective way to address a variety of patron needs.

The potential for QR codes to play a significant role in education is beginning to take shape as well. For example, the University of Technology in Sydney (UTS), Australia, has created a poster demonstrating the application of QR codes in teaching, learning and research.

Publishers are also getting on-board by incorporating QR codes in print in order to connect the reader with additional resources, interactive forums and related video and audio, here is one such example.

We’ll be posting updates on the QR code experiment at Marriott. Do you have an idea for implementing a QR code that you’d like to share? We’d love to hear it!

The J. Willard Marriott Library and the College of Science co-sponsor “Women in Science: A Panel on Possibilities,” featuring Dr. Yoky Matsuoka, Torode Family Endowed Career Development Professor, Computer Science & Engineering, University of Washington. Other panelists include Cynthia Furse, Denise Dearing, Marjorie Chan, Michele Johnson, and Carol Sansone from the University of Utah. A reception will be held from 5:00 – 6:00 pm.
Date: Wednesday, September 8, 2010
Time: 3 p.m. – 6 p.m.
Contact: Phyllis Atkinson
801-585-9775
Location: Marriott Library, Gould Auditorium – (view map)
Parking: Park in the Bookstore lot
Cost: Free and open to the public
Website: http://lib.utah.edu

The 17th annual Gould Lecture will feature Dr. Yoky Matsuoka, the Torode Family Endowed Career Development Professor in Computer Science & Engineering at the University of Washington.

Dr. Matsuoka’s talk will describe how a neural-inspired approach to physical human-robot interaction can re-enable limb movement for people with disabilities, and how, in the near future, robots will be used to rehabilitate and assist daily activities for people with disabilities. This change will substantially reduce both the medical cost and the burden on families.
Date: Wednesday, September 8, 2010
Time: 12 p.m. – 1 p.m.
Contact: Judy Jarrow
801-581-3421
Location: Gould Auditorium, J. Willard Marriott Library – (view map)
Cost: Free and open to the public

In June 2010, the Washington State Historical Society, the University of Utah’s J. Willard Marriott Library and the University of Michigan Library all entered milestone records into WorldCat using the WorldCat Digital Collection Gateway. The 400,000th milestone record, a record titled, Golden-cheeked Warbler 1, was entered by the University of Utah’s J. Willard Marriott Library (www.worldcat.org/oclc/614416763 ). The record, Golden-cheeked Warbler 1, is a sound recording and part of the Western Soundscape Archive.

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