Update on QR Code Project at Marriott

The QR Code implementation project is not quite two months old, but, statistics are showing some interesting early trends. Twelve codes have been generated so far, and not all of them at the same time (so a textbook case of assessment this post is not).

The QR codes generated were designed to explore their use in a wide variety of settings, they included library map, workshops schedule, events schedule, reference desk phone number, catalog search, course reserves, classroom schedule and library website.

I had assumed that the more frequently scanned codes would be the library map, course reserves, searching the catalog, however, this has not proven to be the case.

By far and away the largest number of scans so far have been for library events and the library’s main website.

I can see how it would be completely logical to quickly scan the code for the library website, bring it up on my mobile and navigate to any of the other areas on the go rather than scanning each of their codes.

As far as library events went, I was surprised to find it was a ‘heavy hitter’

– in fact, including library events was pretty much an afterthought made sensible by the need to fill up additional space on the QR code promotion poster.

But, perhaps this should not so easily surprise, maybe this is a signal of our visitors interest in an enhanced library experience? A moment of serendipity, if you will, of going off the beaten path and not knowing the end result.

Whereas most of our QR codes involve known actions (e.g. call the reference desk, search the catalog, find a room), the message we are receiving from the number of hits suggests that an element of the unknown is attractive.

We figure that library event posters should have QR codes themselves, but, is scanning a code that takes you to ‘more about the event advertised on this poster’ really the same thing? If the goal of a visitor is to experience a detour, then maybe that’s how we should be re-thinking use of QR codes.